UPDATED 18/04/2023

References in this Privacy Policy Statement to "we", "us" and "DLSB" are to Dirty Little Style B Ltd (trading as DLSB). At DLSB we are committed to maintaining your privacy. Our Privacy Policy Statement is given below. If we make changes to this policy, we will notify you by updating this statement on our Website.

WHAT INFORMATION DO WE COLLECT?

We ask for your name, telephone number, home address, email address and age for competitions, prize draws, or newsletters sign-ups. When a purchase is made on our site, in addition to the above, we also ask for delivery address and payment method details. We may obtain information about your usage of our website to help us develop and improve it further through online surveys and other requests.

WHAT WILL THE DATA BE USED FOR?

Your data will enable us, and our processors, to fulfil your order, to notify you about important functionality changes and for statistical or survey purposes to improve this website and our services to you. We may also send you from time to time (by email or post) information about products and services and details of promotions and special offers from DLSB. If you do not wish to be contacted for these purposes, we offer a range of ways in which you can inform us about your marketing preferences:

  • All email messages and email newsletters will contain information on how you can unsubscribe; or you can
  • Send an email to our customer services division on sales@dlsb.co.uk writing "Unsubscribe" in the subject heading; or
  • Contact our customer services division - see the "Contact Us" (contact us page) section as well as our live chat; or
  • Write to us at:
  • Customer Services, DLSB Ltd, 20-22 Brough Park Way, Newcastle upon Tyne NE6 2YF

In assessing your request for goods or services, we may use your information for the purposes of the prevention and detection of fraud. Dirty Little Style B Ltd is a registered data controller under the Data Protection Act 1998 (the "Act"). We comply with the standards, procedures and requirements laid down in the Act to ensure that the personal information you give us is kept secure and processed fairly and lawfully.

WHAT INFORMATION DO WE SHARE WITH OTHERS?

We may contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than DLSB. We do not, and will not, sell any of your personal data to any third-party organisations– including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order to do that.

One of the purposes for which we may disclose your address and postcode details is to check against the Fraud Prevention Scheme. We may also disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

COOKIES

This website uses cookies to collect information. By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser).

WHAT IS A COOKIE?

Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld devices when you access certain websites. Cookies allow a website to recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remember settings you selected during earlier visits (among other functions). Cookies do not harm your computer. If you would like to learn more about cookies, in general, you can visit www.allaboutcookies.org

USE OF COOKIES ON THIS WEBSITE

Cookies help us to provide you with a good experience when you browse this website and allow you to make full use of the online shopping and personalised features available on this website. We do not use cookies to collect or record information such as your name, address or payment details.

We use cookies on this website for the following main purposes:

  • For technical purposes essential to the operation of this website, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products;
  • to distinguish you from other users of this website, so we can personalise your shopping experience by making this website and the advertising displayed on it more relevant to your interests and so we can remember choices you make (such as your user name, language or the country you are in) when you return to visit this website;
  • to collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns.
  • Most web browsers automatically accept cookies. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be set when you access this website. By using and browsing this website, you consent to cookies being used in accordance with this Cookie Policy. If you do not consent, you must either disable cookies or refrain from using this website. Please see How To Manage Cookies for information on how to manage and disable cookies.

OUR COOKIES

Below is a list of the main cookies that are set by us when you access this website and a description of what we use them for:

COOKIE NAME COOKIE DESCRIPTION 
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows displaying pages more quickly.
COMPARE The items that you have on the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use the cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items on your Wishlist.

 

FLASH COOKIES

We may display video content on www.dlsb.co.uk using Adobe Flash Player. Adobe uses Flash cookies to improve your experience as a user. If you wish to disable or delete a Flash cookie, please visit Adobe Flashplayer Security Settings. Please bear in mind that if you disable Flash cookies you will be unable to access certain content on our website which uses Adobe Flash Player, such as videos.

THIRD PARTY COOKIES

We work with carefully selected suppliers who also use cookies on our website. These cookies enable certain features that are run in conjunction with our partners such as:

Facebook- https://www.facebook.com/about/privacy/ - To understand the effectiveness of Facebook advertising campaigns and to compare the performance of those campaigns to ads displayed on other websites and apps;

Klaviyo - https://www.klaviyo.com/privacy - Personal data of subscribers and contacts are transferred to Klaviyo to allow us to create and use distribution lists, send marketing email campaigns, place online advertisements and transfer personal data to Klaviyo’s sub-processors (who as described in their Data Processing Agreement, perform some critical services, such as helping Klaviyo prevent abuse and providing support to our customers);

Google - we use Google Analytics to track your use of the website. These cookies are used to monitor the performance of the site by using anonymised data (i.e. not traceable to any particular person) of how our site is used: what links people click on, what products are being viewed and bought, etc. For more information about their Privacy Policy Statement and Cookies set, please visit GA Privacy Policy. Click on the following links to opt out of tracking within GA.

Shopify - https://www.shopify.com/legal/privacy - We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; screen our orders for potential risk or fraud; and
when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Gorgias - We use Gorgias to send and reply to emails regarding your orders or history of orders on the site. We use customer email addresses you have provided us to communicate with you, collect satisfaction ratings and organise contact information accordingly.

Twitter - https://twitter.com/en/privacy - we monitor Twitter direct messages and use this information to help us track your orders or find your order history and to reply to you regarding your orders or queries.

Instagram - https://help.instagram.com - we monitor Instagram direct messages and use this information to help us track your orders or find your order history and to reply to you regarding your orders or queries. We also monitor Instagram comments and reserve the right to use tagged pictures on our social media feed for advertising or promotional purposes.

Please visit the relevant third-party website for more information.

SOCIAL BUTTONS

If you 'share' www.dlsb.co.uk content with friends through social networks – such as Facebook, Google, Instagram, YouTube and Twitter - you may be sent cookies from these third-party websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

How To Manage Cookies

You can enable or disable cookies by changing your website browser settings to accept or reject cookies as required. How to do this will depend on the browser you use. We have provided additional information below on how to check which browser you use and how to manage cookies. Please bear in mind that if cookies are not enabled on your computer, your activities will be restricted to browsing this website and you will not be able to add products to your shopping bag and buy them.

CHECKING WHICH BROWSER YOU USE

If you are using a PC - go to 'Help' and select the 'About' option
If you are using a Mac - click on the Apple menu within the browser and select the 'About' option

Once you know which browser you are using, follow the instructions below to check if you have cookies enabled on your computer:

CHECKING COOKIES - PC

Microsoft Internet Explorer 6,7,8

  • Go to 'Tools' at the top of your browser window. Select 'Internet options'. Click on the 'Privacy' tab
  • Ensure that your Privacy level is set to Medium or below to enable cookies

Mozilla Firefox

  • Go to 'Tools' and select Options 
  • Click the Privacy icon
  • Click on Cookies and choose 'allow sites to set cookies'

Google Chrome

  • Go to 'Tools' and select Options
  • Click 'Under the Hood' and select the 'Content settings' button within the 'Privacy' section
  • Choose 'Allow local data to be set'

CHECKING COOKIES - MAC

Safari on OSX

Click 'Safari' and select 'Preferences'
Click 'Security' then 'Accept cookies'

Mozilla and Netscape on OSX

Click on 'Mozilla' or 'Netscape' and select 'Preferences'
Find ‘Cookies’ under 'Privacy & Security'
Select 'Enable cookies for the originating web site only'

Microsoft Internet Explorer on OSX

Click 'Explorer' and select 'Preferences'
Find 'Cookies' under ‘Receiving Files’
Select 'Never Ask'

Opera

Click 'Menu' and select 'Settings'
Select 'Preferences' and then 'Advanced'
Select 'Accept cookies'

If you are not happy with the way that we use cookies then you should delete DLSB cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)

We’ll always keep your data safe and secure.

DLSB Mobile Message Service Terms and Conditions

Last updated: March 30th, 2023.

The DLSB mobile message service (the "Service") is operated by Klaviyo (“ Klaviyo ”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to DLSB’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of DLSB through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialling system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with DLSB. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt out of the Service at any time. Click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device unless initiated by you. If you have subscribed to other DLSB mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt-out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance email sales@dlsb.co.uk.

We may change any shortcode or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages you send to a shortcode or telephone number we have changed may not be received and we will not be responsible for honouring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy.