The Brand

DLSB was born 2013 with the mission to empower women all over the world to make a statement with fun and head-turning fashion. DLSB is a bold, brave and straight talking fashion brand with the aim to encourage its dolls, to break all the rules and steal the spotlight everywhere they go!

The Product

We deliver a mixture of the hottest trends, cherry picked and designed by our talented team at DLSB HQ with the aim to equip our dolls with the fashion that they need to keep them turning heads everywhere they go. Our main aim is empowerment; therefore, we do our best to keep our products affordable but to the very best quality. Each individual product goes through a sign off process to ensure the best quality and fit. We know how important it is to keep our dolls feeling fierce so we drop new and on trend pieces every single week.  Want the DLSB look? Check out our social channels for the latest gossip, styling tips and put together ready-to-go outfits.

The Head B*tch In Charge

Shellie is the boss b*tch behind the brand! Having studied fashion design and worked for numerous fashion brands she had all the brains and experience needed to take the leap and start her own. Starting off just in her kitchen with the help of her family and friends, her passion for product and endless ambition saw her juggling a full-time job, raising a family and designing her own collections in her spare time. Identifying the hottest trends and bringing bold and badass fashion to DLSB is what our girl lives for and she isn’t afraid to get hands on at DLSB HQ. Working around the clock, Shellie and the team work on everything from designing upcoming collections to creating fun and engaging social content, to styling for photoshoots. She's an all-round boss b*tch!

See Shellie's story here in the Newcastle Chronicle! 

The DLSB Dolls

We might like to break the rules but that doesn’t mean we’ve forgotten who made it all possible – our DLSB dolls. We love hearing from you, so if you have something to say, feedback to give or simply want to say hey – just get in touch at or slide in our DMs on the ‘gram. Likewise, if you want to keep up with the hottest gossip, latest offers and fresh drops, join the DLSB Dolls group on Facebook.