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About Us

The Brand

DLSB was created in 2013 with the dream of making fun, sexy and head-turning fashion available to gals everywhere. We now arm our DLSB Dolls with everything they need to stand out, steal the spotlight and make a statement.

Who run this B*tch

Our top b*tch Shellie began by juggling a full-time job and designing her own collections fighting against the fashion norms. After studying fashion and design in the North East of England, our gal brings her own bold fashion flavour to our clothes, cherry-picking the hottest looks and latest trends with a unique edge that never goes unnoticed. Her unlimited ambition and passion see her getting hands-on every day at DLSB HQ, doing everything from designing our latest and greatest products to styling photoshoots.

The Merch

From our coats and dresses to our boots and bags – we don’t do basic, b*tches. We’re your one-stop shop for a wardrobe full of bad behaviour. When you’re wearing DLSB, you’ll be looking on point and feeling fierce, it’s all about wearing your wardrobe, not letting it wear you.

Our DLSB Dolls

We may be rule-breakers, but that doesn’t mean we’ve forgotten who makes all this possible – you’re the reason we do what we do, so if you’ve got something to say we want to hear it - just get in touch at Equally, don’t be a stranger, get some inbox love and join the DLSB Dolls at – we don’t do spam, just the hot gossip and very latest deals and offers.


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